Graphic Arts Service, Inc.


GRAPHIC ARTS SERVICE, INC., popularly known as GASI, was launched on August 1, 1962 with Damy Velasquez as publisher, Antonio S. Velasquez as General Manager and Ramon R. Marcelino as Editor. Its offices and printing press were located in Gen. Solano St., San Miguel, Manila. Within the same year, GASI produced the Kislap Komiks (Sept. 15), Aliwan Komiks (Oct. 29) and Pioneer Komiks (Dec. 3). The following year, GASI introduced two more titles: Holiday Komiks (March 23), Pinoy Komiks (May 23). Pinoy Klasiks was put out next on April 18, 1964. Teens Weekly Komiks, which was first published in 1970, was the last title of GASI under Tony Velasquez as General Manager.

In June 1968, a major revamp in GASI top management was implemented by Don Ramon, who decided that it was time to put the Roces name on GASI. Hence, Ramon Marcelino resigned from GASI to organize the new Ace Publications (also under the Roces clan) and Damy Velasquez replaced him in the editorship. Tony Velasquez remained as General Manager of GASI. The position of publisher was given to Dona Elena Roces-Guerrero, one of Don Ramon’s two daughters. The other daughter, Dona Carmen Roces-Davila took charge of the new Ace Publications founded by Ramon Marcelino. By the end of the 1960s, the Roceses were once again on the top of the comics publishing business in the Philippines. Their competitors either sold their comic titles to the Roceses like PSG’s United Komiks and Universal Komiks or closed down permanently like CRAF Publications.

In 1972, Tony Velasquez retired as General Manager of GASI, and was replaced by Mrs. C.P. Paguio, a protege of Dona Elena Roces, who also served as the Editor-in-Chief. In the late 1970s, GASI produced three more titles in addition to its existing line of komiks: Lovelife Komiks, Precious Komiks and Silangan Klasiks.

In early 1980s, Joe Lad Santos became editor-in-chief of GASI. He served the company until  1986 when he resigned and formed Counterpoint Publishing House, Inc., another komiks publishing company of Dona Elena Roces. Mrs. Paguio became the Publishing Manager and editor-in-chief at the same time.

In 1982, three more titles were added to the GASI comics fleet: Nobela Klasiks, Damdamin Komiks, and Kuwento Komiks.

In 1985, GASI published its first and only pocketkomiks entitled Speed Komiks, which led to its competitor to follow and produce the same format of komiks. Pocketkomiks, at one time, became phenomenal, so were very successful. However, this trend did not last long. A few years after, pocketkomiks were discontinued. Some titles were reformatted into a regular-sized komiks while others were totally cancelled.

In 1986, four more komiks titles were produced by GASI: Commander Qualikomiks, Aguila Qualikomiks, Shogun Qualikomiks, and Kilabot Qualikomiks. In May 1987, GASI released four more titles: Bata Batuta Komiks, Shocker Komiks, Super Fantasy Komiks and Love Affair Komiks. In July of the same year, it published the short-lived For Children Only Komiks.

In the middle of 1989, Mrs. C.P. Paguio retired as editor-in-chief of GASI but still remained as the Publishing Manager. She was replaced by Ollie Roble Samaniego, then editor of Holiday Komiks, Space Horror Comix and Kilabot Qualikomiks and a neophyte writer as well. Samaniego introduced new ideas, concepts, and formulas in GASI komiks.

In the late 1990s, GASI was dissolved and the company was divided between the three children of Dona Elena Roces-Guerrero, and thus formed new komiks publishing companies. The arrangement was as follows: 1) Alfredo Guerrero: Kislap Publishing, Inc. 2) Lydia Guerrero: Solid Gold Publishing Co., Inc. and Woman’s Home Companion, Inc., and 3) Wahoo Guerrero: Sonic Triangle Publishing, Inc.

List of Titles